Show Photo: ABC15 Sonoran Living Guest – Sarah Nean Bruce ~ It’s A Glam Thing, Hollywood Beauty/Style Reporter and Informationist talks about Oscar Nominee & Presenter Gift Bags

“The scoop on Oscar celebrity swag bags”

Please WATCH the video clip segment of my 28th February 2011 guest appearance live in Phoenix on ABC15 Sonoran Living with Host Andi Barness.~sb

CLIP http://www.abc15.com/dpp/lifestyle/sonoran_living/the-scoop-on-oscar-celebrity-swag-bags

ABC15: There is no need to feel bad for the stars who didn’t take home a little gold man this year, because what they walked away with in swag is more then enough to dry their tears.

Some of you may be wondering what exactly a swag bag is. Sarah Nean Bruce, from ItsAGlamThing.com, explains, “It is a term many celebrities use for the free stuff they receive in goodie bags & baskets at gifting suites associated with awards shows, and at premieres, special events and charity fundraisers. S.W.A.G. has become an acronym for Something We All Get.”

Bruce says giving celebrity swag bags is a trend that has been going on since before the 1970’s. They started out very simple, as a way to say thank you for donating your time to presenters and nominees. In recent years, Oscar presenters and nominees swag bags have evolved into extravagant gifts that in total can cost upwards of $100,000. This year is no different. Celebrities were showered in gifts like one of a kind jewelry and clothes, numerous girft cards (including one to see a psychic), delicious handmade desserts, lingerie, and this is not even half of it!

If you would like to get your own swag on, ItsAGlamThing.com has ongoing swag bag giveaways. They also have fruit, holiday and Hollywood themed gift baskets available for purchase for your own special events and parties.

Posted: 02/28/2011 by Caiti Currey, ABC15.COM

Show Photo Sonoran Living Host Andi Barness with Guest Sarah Nean Bruce - ItsaGlamThing, Holywood Beauty/Style Reporter & Informationist - talk about the 2011 Oscar Presenter & Nominee Gift Bag