There are many reasons why I am reaching out to you now for donations to Boo Jarchow’s fundraiser. Beyond all my personal and heartfelt reasons, there are enticing donor incentives. And above all that, there are lofty aspirations for all of us taking action… we become part of the panacea of raising awareness and funds for a worthy cause that provides help to make that difference in the lives of people living with HIV and AIDS, and perhaps alleviate suffering… which benefits all humankind. ~ sarah nean bruce
Please WATCH the video of my 23 June 2011 “Looking Good” guest appearance and Beach/Poolside Bag Essentials report on ABC15 Sonoran Living with hosts Stephanie Sandoval & Andi Barness in 110ºF Phoenix, Arizona for ItsaGlamThing~sb http://bit.ly/moTiqQ
Please WATCH the video of my 15th April 2011 guest appearance live in Phoenix for ItsaGlamThing on ABC15 Sonoran Living with host Andi Barness. plus READ my ItsaGlamThing ARTICLE: HOLLYWOOD BABY BOOM: Gifts All Moms Will Love ~sb
ABC15 Sonoran Living: “Some of you may be wondering what exactly a swag bag is. Sarah Nean Bruce, from ItsAGlamThing.com, explains, “It is a term many celebrities use for the free stuff they receive in goodie bags and baskets at gifting suites associated with awards shows, and at premieres, special events and charity fundraisers. S.W.A.G. has become an acronym for Something We All Get.” Bruce says giving celebrity swag bags is a trend that has been going on since before the 1970’s. They started out very simple, as a way to say thank you for donating your time to presenters and nominees. In recent years, Oscar presenters and nominees swag bags have evolved into extravagant gifts that in total can cost upwards of $100,000.” READ MORE
EXCERPTS: Although hard to nail down an exact time the practice of giving celebratory gift baskets started, the inception probably goes back to the sumptuous amenities (chocolate, fresh fruit, cheese, cookies, wine, champagne), typically provided by hotel concierges, that were waiting in the rooms of celebrities and guests who attended early Hollywood award shows.
The official tradition started innocently, as a way for academy award organizers “to thank stars who donated their time as presenters.”
The value of the gift baskets given to Oscar nominees and presenters has approached $100,000 in the last few years.
A 2010 gift bag available to Academy Award nominees contained a whopping $85,000 worth of goodies.