Oscar Gift bags: See my report on ABC15

ABC15 Sonoran Living: “Some of you may be wondering what exactly a swag bag is. Sarah Nean Bruce, from ItsAGlamThing.com, explains, “It is a term many celebrities use for the free stuff they receive in goodie bags and baskets at gifting suites associated with awards shows, and at premieres, special events and charity fundraisers. S.W.A.G. has become an acronym for Something We All Get.” Bruce says giving celebrity swag bags is a trend that has been going on since before the 1970’s. They started out very simple, as a way to say thank you for donating your time to presenters and nominees. In recent years, Oscar presenters and nominees swag bags have evolved into extravagant gifts that in total can cost upwards of $100,000.” READ MORE

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