3D QC_Artistic Integrity-Warner Scrubs Potter 3D (for now)

Potter 3D scrubbed by Warner Brothers and  I say “Bravo” & “Brave.”

In my opinion, a film is better released in 2D looking incredible than rushed in 3D with Quality Control issues that typically cause bad PR for Stereoscopic Cinema. After watching Warner Brothers’ “Clash” with my nephew Gabriel earlier this year, i had my doubts about 21st Century Stereoscopic 3D. I didn’t realize, until now, that Warner spent less than three months on that conversion. Perhaps, this is a brilliant Warner Brothers marketing move and they will re-release 3D Harry Potter Deathly Hallows – Part 1 later… like right before Part 2? ~ sarah nean bruce

Potter 3D scrubbed by Warner

8th October 2010 – After taking a critical pounding on its poor 2D-to-3D conversion of “Clash of the Titans,” Warner Bros. has taken the very bold step of canceling all plans for a 3D version of “Harry Potter and the Deathly Hallows — Part 1″ just six weeks before the much-anticipated movie is set to debut on Nov. 19.

Although the industry and fans are applauding the artistic integrity of the decision, the lack of a 3D version will likely collectively cost the studio and movie theaters tens of millions of dollars in lost 3D premium revenue.

Despite the critical drubbing about the quality of the 3D, “Clash” wound up grossing nearly $500 million worldwide.

“Deathly Hallows – Part 1″ will still be released in 2D in all theaters already scheduled to show it November 19, including IMAX theaters, and the second and final part of the last chapter in the series remains scheduled to open in both 2D and 3D on July 15, 2011, as planned.

In a statement, the Warner Bros. said, “We will not have a completed 3D version of the film within our release date window. Despite everyone’s best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality…

“We, in alignment with our filmmakers, believe this is the best course to take in order to ensure that our audiences enjoy the consummate “Harry Potter” experience.”

Producer David Heyman and director David Yates endorsed the decision, with Heyman noting that “…the priority has always been to preserve the integrity of Jo Rowling’s books as we have adapted them to the screen, and this decision reflects that commitment,” and Yates saying the decision, “which we completely support, underscores the fact that Warner Bros. has always put quality first.”
Although no one believes there is any Harry Potter fan who will not go see the movie because it will not be in 3D, Warner’s decision could mean $50 million – $75 million in lost revenue from those who would have paid the average 3D ticket premium of $3.50 – $4.

Almost every movie offered in 3D generates at least half, and sometimes as much as 85%, from tickets purchased for the 3D version. “Toy Story 3″ generated more than half of its $411 million boxoffice in North America alone from 3D, according to Paul Dergarabedian’s Hollywood.com Box Office. ~ Hollywood in Hi Def

 

NOT (yet( Available in 3D: Harry Potter and the Deathly Hallows Part 1

 

http://hollywoodinhidef.com/2010/10/potter-3d-scrubbed-by-warner/

funny footnote:

Will Warner Bros. Upgrade Clash of the Titans to 3-D?

22 January 2010 – We warned you! In the wake of Avatar‘s overwhelming success at convincing moviegoers to pay higher ticket prices to watch movies while wearing a pair of plastic glasses, Warner Bros. has reportedly commissioned a test print of how their upcoming March release, Clash of the Titans, would fare in 3-D. If it were up to us, we’d rather direct those funds towards figuring out a way to CGI the robotic owl from the 1981 version into this film. [Moviefone]

 

Robo-Owl from Clash of the Titans 1981

 

http://nymag.com/daily/entertainment/2010/01/will_warner_bros_upgrade_clash.html

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