i don’t think 3D is a fad. I believe 3D cinematography can enhance certain stories and can contribute to an incredible movie-going experience ~ only if it’s done right technically. Certain stories lend themselves to color, others to black and white (like the film i recently co-executive produced YESTERDAY WAS A LIE), while others might be better told in stereoscopic 3D. Most importantly, i believe filmmaking (3D or 2D – color or black & white) is about telling the story and that dictates the cinematic language and tools we use.
This past year i have been working diligently to move forward on my 3D film directing/producing goals and aspirations via research and meetings for my own projects with stories that will benefit from stereoscopic cinema. i have reviewed so much material and information about stereoscopic 3D – a totally new paradigm with its own algorithms and cinematic language – and remain quite focused on it. i just received four books on 3D cinema so will be doing a lot more in-depth technical research on the theories, science, and geometry of the 3D cinematographic process.
One of the big reasons why i am pursuing this: i want to make GREAT 3D movies and television programs, not films & tv that make people nauseous or that give them headaches because the filmmakers didn’t know the science and math of stereoscopic filmmaking. Nor do i want to make gratuitous 3D projects just to wow viewers with fancy in your face negative parallax (in front of the screen) effects.
This upcoming week, i have more exciting 3D meetings AND i am attending the 3D Film Festival in Hollywood. Additionally, i am working towards formal hands-on director/producer workshops, training, and experiences~sb
ps-below are excerpts from a good CNET article
Studio executives discuss potential of 3D
September 25, 2010 1:02 PM PDT – by Natali Del Conte
“Who the hell wants to hear actors talk?”–Harry M. Warner, Warner Bros., 1927
NEW YORK–That famously off-the-mark wisecrack, made when the Warner Bros. co-founder was confronted by the advent of talking pictures, was given an airing Friday at the 3D Experience Executive Forum here. Likened to current naysaying about 3D movies and TV, the quote was referenced by David Naranjo, director of product development for Mitsubishi Digital Electronics, along with several other ill-fated predictions in entertainment–as if to say: They’ll eat those words!
Resisting 3D may be futile, but we still don’t know to what extent 3D will invade our lives. That was what executives gathered to discuss. Will 3D be a part of every screen, from TVs to ATMs, as predicted by Jim Chabin, CEO of the International 3D Society? Will it be a staple of learning tools in the classroom, as predicted by Michael P. Guillory of Texas Instruments? Or will it simply be the thing kids get excited about at the movies because it makes dinosaur tails come flying toward their noses?
Of course, content is king, but the format is too nascent and, at times, too kitschy.”You can’t take a bad movie, turn it into 3D, and make it a good movie,” said Richard Gelfond, CEO of IMAX Corporation. “Autostereo, or glasses-free, is of course the holy grail, but you have to get there at the right quality,” said Mayson. “Nobody really knows when that will come. My personal opinion is that it has to do with quality of image–and when that happens at a price us mere mortals can afford.”
Chabin said 3D will be omnipresent on all displays because “the cost of making a screen 3D is the same as making it color. It’s nothing. It’s just another chip and a little more gas.” What holds up adoption is consumer confusion. The lack of a standard for 3D glasses is confusing enough, but couple that with the fact that most consumers don’t understand that a 3D TV is also a 2D TV and what is left is an adoption cul-de-sac. Studios and hardware manufacturers love the potential. Consumers don’t know what to think. … Read more here: News CNET
- The Future of 3D (forbes.com)
- The 3D Marketplace and Careers (international3Dsociety.com)
- Studio executives discuss potential of 3D (news.cnet.com)
- Warner Bros., Sony offer more 3-D Blu-ray movies (seattletimes.nwsource.com)
- Warner Bros. gives Smithsonian $5M for new theater (sfgate.com)
- Mitsubishi Digital Electronics America Adds New 75-Inch LaserVue TV to Bolster Industry’s Broadest Line of 60-Inch-and-Larger 3D TVs Available Today (eon.businesswire.com)
- Vid-Biz: Comcast-NBC, Hulu, 3-D (newteevee.com)
- Christopher Lloyd Will Explain Time Travel In 3D IMAX (cinemablend.com)
- UPDATE 1-IMAX in 3-theatre deal with China’s Lumiere Pavilions (reuters.com)
- TrekWeb Reviews Yesterday Was A Lie (trekweb.com)
- International 3D Society Announces 3D Technology Century Award Winners (eon.businesswire.com)
- Intl. 3D Society honors tech companies (variety.com)
- Michael Lewis of RealD On Why 3-D Is Here To Stay (blogs.forbes.com)