CROSSPOST_REPORTING on: «From Inception to Swagdom» Hollywood Award Event Gifts

EXCERPTS: Although hard to nail down an exact time the practice of giving celebratory gift baskets started, the inception probably goes back to the sumptuous amenities (chocolate, fresh fruit, cheese, cookies, wine, champagne), typically provided by hotel concierges, that were waiting in the rooms of celebrities and guests who attended early Hollywood award shows.
The official tradition started innocently, as a way for academy award organizers “to thank stars who donated their time as presenters.”
The value of the gift baskets given to Oscar nominees and presenters has approached $100,000 in the last few years.
A 2010 gift bag available to Academy Award nominees contained a whopping $85,000 worth of goodies.

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