BACKGROUND:

Bel Ãge Medias announced in April 2011 its recently produced PSA and commercial television campaigns for Beckstrand Cancer Foundation, a nonprofit dedicated to improving quality of life for cancer patients and their families. The local and national campaigns featuring Emmy-nominated actress and humanitarian, Eva La Rue, would launch in May and June, respectively, and highlight actual patients served by the Foundation in a series themed « The Butterfly AFFECT ».

“I am grateful to be on this extraordinary voyage with Beckstrand’s National Spokesperson, Eva La Rue, and the amazing team led by [Executive Director] Ms. Lil Spitzer, whose vision and dedication has catapulted the organization to a national spotlight and platform with our creation and launch of their television and ad campaigns,” shared Sarah Nean Bruce, who conceived, directed, produced and co-wrote.

Nine public service announcements were shot using the newest member of Sony’s CineAlta Camera impressive lineup, the PMW-F3 Super-35mm XDCAM system along with an AstoundSurround® 3-D audio technology sound mix, Blue Room Post Final Finishing and the work of countless professional staff, crew and companies who contributed their talent, their time and their facilities for a total of nearly $1,000,000.00 of in-kind, pro-bono and deeply discounted services, resources and upcoming advertising media placements.

Come see the series of PSAs with stunning super 35mm visuals and movie theater-quality surround sound that allow viewers to witness and be touched by inspiring patient stories, and the positive impact of Beckstrand’s help within the cancer community. The campaign will first air in Los Angeles and Orange Counties on network television with the two-fold goal of raising both awareness and funds for the Foundation and its programs.

A second commercial phase, which airs nationally, invites college-bound cancer patients and survivors to apply for tuition awards through the organization’s Nationwide Scholarship Program, and to provide continuing support for the program through the purchase of Skinn Cosmetics’ “Butterfly Kiss” Wet Lips lipgloss fundraiser.

Each spot features national spokesperson, Eva La Rue, best known for her work on television’s CSI: Miami and All My Children.

“I wanted to encourage viewers to help create a better future for young people with cancer,” stated La Rue, who has experienced the effects of cancer within her own family. “A tax-deductible donation to Beckstrand can change a person’s life – a kid with cancer who dreams of attending college and just needs a little help, hope and encouragement to get there.”

Watch and listen for the campaigns nationwide and regionally in movie theatres and movie lobbies, on digital billboards, in print magazines and on line – to learn more, visit www.beckstrand.org.

Sarah

sarah nean bruce

dir/prod 

« the Butterfly AFFECT »

beckstrand cancer foundation

~*~

a production of

bel âge

medias

sarah nean bruce

7095 hollywood blvd #734

hollywood, ca 90028

efax +1 (310) 388-5296

uk/eu +44 (0) 870 711 3311

www.sarahneanbruce.wordpress.com