For Immediate Release: bel âge medias Produces PSA and Commercial Television Campaigns

FOR IMMEDIATE RELEASE

Media Contact:

Soledad Da Costa 1-310-388-5296

BEL ÃGE MEDIAS PRODUCES PSA AND COMMERCIAL
TELEVISION CAMPAIGNS FOR BECKSTRAND CANCER FOUNDATION
FEATURING CSI: MIAMI ACTRESS EVA LA RUE

Official Launch of “The Butterfly AFFECT” Campaigns to Kick Off with NAB Las Vegas Debut on April 12

LOS ANGELES/LAS VEGAS (April 6, 2011) — Bel Ãge Medias today announced the April 12 NAB Las Vegas debut of its recently produced PSA and commercial television campaigns for Beckstrand Cancer Foundation, a nonprofit dedicated to improving quality of life for cancer patients and their families. The local and national campaigns featuring Emmy-nominated actress and humanitarian, Eva La Rue, will launch in May and June, respectively, and highlight actual patients served by the Foundation in a series themed “The Butterfly AFFECT.”

“I am grateful to be on this extraordinary voyage with Beckstrand’s National Spokesperson, Eva La Rue, and the amazing team led by [Executive Director] Ms. Lil Spitzer, whose vision and dedication has catapulted the organization to a national spotlight and platform with our creation and launch of their television and ad campaigns,” shared Sarah Nean Bruce, who conceived, directed, produced and co-wrote.

The “Picture This” and “Lending Your Voice,” and seven other, public service announcements were shot using the newest member of Sony’s CineAlta Camera impressive lineup, the PMW-F3 Super-35mm XDCAM system along with AstoundSurround® 3-D audio technology sound mix and the contributions of the following professional staff, crew and companies:

Chris Fisher – DP/Camera Tech
J Kay Baker/Telecorps Sales and Leasing, Colorado – Cameras, Monitors and Lenses
Wexler Video, LLC – Additional Support Equipment
Kristopher Carter – Emmy® Award Winning Music Composer
Jerry Mahabub – Astound Studios
Randy Carter – Editor
Blue Room Post – Final Finishing
NCM Media Networks – Nationwide
BFX Imageworks – Animated Logo
Pointe Studios South, Hawthorne CA
Mark Moore – JustNeeds2 Lighting & Grip
Keith Munyan – Photography
Shari Belafonte – Production Stills
Andrew Arnold, Inc – Behind The Scenes
Robert Nienhuis – Nien Studios Graphic
J. Kay Baker – Associate Producer
Anthony Turk – Consulting Producer

The result is a series of PSAs with stunning super 35mm visuals and movie theater-quality surround sound that allow viewers to witness and be touched by inspiring patient stories, and the positive impact of Beckstrand’s help within the cancer community. The campaign will first air in Los Angeles and Orange Counties on network television with the two-fold goal of raising both awareness and funds for the Foundation and its programs.

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Bel Age Medias Produces Television Campaigns for Beckstrand Cancer Foundation – 2 –

A second commercial phase, which airs nationally, invites college-bound cancer patients and survivors to apply for tuition awards through the organization’s Nationwide Scholarship Program, and to provide continuing support for the program through the purchase of Skinn Cosmetics’ “Butterfly Kiss” lip-gloss fundraiser.

Each spot features national spokesperson, Eva La Rue, best known for her work on television’s CSI: Miami and All My Children.

“I wanted to encourage viewers to help create a better future for young people with cancer,” stated La Rue, who has experienced the effects of cancer within her own family. “A tax-deductible donation to Beckstrand can change a person’s life – a kid with cancer who dreams of attending college and just needs a little help, hope and encouragement to get there.”

Watch and listen for the campaigns nationwide and regionally in movie theatres and movie lobbies, on digital billboards and in print magazines – or to learn more, visit www.beckstrand.org.